The Fast-Paced Transformation of AI

"AI is constantly changing daily, by the minute, by the second almost," notes Carter. This rapid evolution of AI technology demands that platforms like Claude AI, Perplexity, and OpenAI continuously update to keep pace.

AI's ability to break down complex tasks allows creators and businesses to reach their objectives quicker than ever. While this presents challenges, it also offers immense opportunities for those looking to lead the way. Surprisingly, only about 5% of Americans are actively using AI, and many don't even realize all it can do.

The Human Element in AI

AI isn't a magic solution—it needs human judgment to make sense of the information it provides. As McKenna puts it, "AI by itself... is just going to provide an echo of information. You really need the wisdom and discernment of a human involved with the AI." At CloudWise Academy, they make a point to never start from scratch with AI. Instead, they start with human insight and then use AI to refine and expand on initial ideas through research.

Getting Started with AI

If you're new to AI, McKenna suggests starting with tools like ChatGPT and Claude AI. These tools are user-friendly and designed to help beginners navigate complex tasks with ease. Whether it's generating content, analyzing data, or brainstorming ideas, these platforms offer a practical starting point for anyone looking to harness the power of AI in their daily work.

Unlocking Customer Insights with AI-Powered Customer Avatars

As businesses strive to better understand and serve their customers, AI emerges as a game-changing tool for creating detailed Customer Avatars. These avatars represent ideal customer profiles, outlining demographic information, preferences, and pain points. Traditionally, developing such profiles was both costly and time-intensive. However, AI can now efficiently process vast amounts of customer reviews, social media interactions, and purchasing trends to deliver highly accurate and actionable insights.

Supercharging Websites with AI Insights

Small business owners can also use AI tools like ChatGPT to improve their websites. By uploading a screenshot of their homepage or even a competitor's page, they can ask AI for actionable feedback. Suggestions might include improving user experience, refining content, or enhancing visual design. AI can even generate new website copy tailored to target customers, enabling businesses to iterate and rapidly improve their online presence.

AI Education and Community Economic Growth

CloudWise Academy is teaming up with the Johnson City Chamber of Commerce and Unicoi County Community and Economic Development to revitalize communities by educating them about AI. They're developing programs to arm business owners with the essential knowledge for thriving in today's digital landscape.

Starting January 13th, 2025, CloudWise Academy's AI Beginner's Course will introduce students to AI fundamentals and practical ways it can be used at work. This course offers a comprehensive introduction to AI and provides participants with foundational knowledge, AI demonstrations, and hands-on experience using free AI tools. Students will learn how to apply AI creatively across industries, including content creation, customer engagement, and data analysis. Thanks to funding from the Tennessee Department of Economic and Community Development, eligible participants can take the course for free by applying.

CloudWise Academy has also joined forces with East Tennessee State University (ETSU) to offer hands-on, project-based AI courses. These programs provide students with direct experience that's applicable to real-world business challenges.

Student Portfolios Showcase Real-World Experience

CloudWise Academy's programs offer students hands-on experience with real-world business challenges, equipping them with practical skills in areas like AI-powered data analysis, content creation, customer engagement strategies, and digital marketing optimization. Students will also graduate with a portfolio showcasing projects completed for real clients, demonstrating their ability to deliver measurable results in real-world scenarios. At the same time, local businesses benefit from enhanced online visibility and improved digital strategies, contributing to the economic growth of the Tri-Cities region.

How AI is Shaping the Future of Business

How has AI changed the business industry?

AI helps streamline tasks, deliver data insights, boost customer service, and tailor offerings to customers. This results in increased efficiency, reduced costs, improved customer satisfaction, and increased business revenue.

How is AI disrupting traditional business models?

AI enables new business models, fosters innovation, and drives competition. Its data analysis capabilities allow businesses to identify trends, predict outcomes, and optimize operations.

How can small businesses benefit from AI?

AI can automate repetitive tasks, analyze customer feedback, and create detailed customer avatars. These insights help refine marketing strategies and improve customer engagement.

How do I start integrating AI into my business?

Start by identifying areas where AI can add value, such as customer service or marketing. Tools like ChatGPT and Claude AI are user-friendly options to begin your AI journey.

It's clear that AI isn't just a tech trend—it's a transformative tool reshaping how businesses operate and thrive in a digital-first world.